So Walt Disney World has announced the closure of the Galactic Starcruiser Resort. The final adventures have been booked, and the experience will end in September of this year. Very briefly, the Starcruiser was an ambitious project by Disney. It was an entirely immersive resort experience. Guests would arrive at the resort for a 2 night stay. During their time, they would be able to remain completely inside the Star Wars universe. There was transportation directly to Star Wars: Galaxy’s Edge at Hollywood Studios. For an ultimate Star Wars fanatic, there was nothing else like it in the universe.

What Happened
Walt Disney World recently announced that the Starcruiser will permanently close in September. The cost of the experience proved to be too high, while the demand was too low. Disneyay have overestimated how many Star Wars fans would be willing to pay for the resort. Star Wars may not be the franchise they’re looking for. I wouldn’t think it was. The recent trilogy did not live up to expectations. And I think the success of the Marvel movies also damaged the Star Wars brand. As Marvel rose, Star Wars fell.
Not All Is Lost
The Galactic Starcruiser was a risky and ambitious project. Those are great components of creativity and innovation. Those are things that make Disney great. They are always moving forward and pushing through limits. We want Disney to keep doing that. Disney executives also have a lot to learn from this project. There were things I’m sure that worked well, and things they would not repeat. They tried something that had never been done before, and can use those lessons learned for future endeavors.
A few days after the initial announcement of the closure, it was revealed that closing the resort was a tax write off thay would save Disney hundreds of millions of dollars. It is unclear at this time what will happen to the actual building of the resort. I don’t know if it has to be torn down for the write off, or if it can be repurposed.



